As a women-focused coach or consultant, you create unique transformations.
Not tactics. Not “find your confidence” platitudes.
Real change. The kind where clients say “I finally get it.”
But articulating what makes you different when putting pen to (digital) paper, is a different ball game.
Suddenly, you’re anxious and you (unconsciously) apply the socialization filters that keep women showing up smaller than they are. And that makes you sound like everyone else.
I know that struggle. Intimately. Been there. Done that. When it’s about me and what I do and offer, I sometimes still stumble into sounding like everyone else.
Writing about and for others, though, is great fun.
I see and articulate what you can’t or won’t dare.
Not “better LinkedIn posts.” Not “growing your email list” (though that happens).
I translate what you believe and do into content that sounds like you—at your most clear and as the most unapologetically expert you are.
Content that:
- Calls out invisible conditioning mechanisms your clients experience but can’t name
- Builds transformation frameworks instead of tactic lists
- Differentiates your approach from other coaches saying the same things
- Positions you as a systems thinker who sees what others miss
Why me
I know the struggles women face and can articulate it.
As an undiagnosed neurodivergent, I spent 60 years masking, dropping the mask, and quickly putting it back on again when venturing outside my comfort zone. As a woman, I was societally conditioned to shrink. Ended up doing my darndest to comply with neurotypical expectations while my brain screamed that something wasn’t adding up.
That’s 60 years of observing and digging into on masking, conditioning, and the gap between what people say versus what they actually do. Mixed with 35 years in software development—thinking in systems, identifying failure modes, distinguishing stated from actual behavior.
I see mechanisms beneath symptoms. The patterns others swim in but can’t name. The architecture of why your approach creates transformation when standard coaching advice doesn’t.
I’m not for everyone
If you want someone to just execute your ideas or make you sound more palatable, hire a VA.
If you need someone who won’t challenge your thinking — I’m not your person.
But if you want someone who cuts through bullshit with Dutch directness, and helps you articulate how you’re different and unique?
Remote delivery. Global reach. European base.
Marjan Venema
Ghostwriter. Author. Coach.
Taiko drummer.
Former content marketer, software professional, and a whole host of other stuff.